I get so caught up in making virtual tours I sometimes forget why we do them. I know why I do it, the love of photography, researching the technology, and putting it all together.
A good virtual tour should educate, inform and entertain and be easy-to-use.
There are many reasons why a marketer would want to commission a virtual tour, here are just a few of them:
- Allows you to market your property / venue to a remote audience
- Increase conversion rates and ROI
- Reduces cost, Less expensive than commissioning a traditional brochure
- Offer a highly engaging customer experience
- Overlay products and service information
There are many industries that use virtual tours for marketing, it is widely used in estate agencies, hotels, universities, hospitals, and showrooms. How do you use virtual tours?

